Bloggers! Time to Kick The Ass of your Least Favorite Company!
Bloggers, you've got a window here. In about two shakes of an ad wizards' tail the ability to tell your experience about a company in your blog to lots of new people will be buried or crushed.
Today's story in Businessweek will be a wakeup call for PHBs everywhere. "You mean any Joe 12 pack with a computer can write nasty stuff about us for the world to read!? Release the hounds!" (And by hounds he means lawyers.)
I posted my thoughts on this issue on Businessweeks blog, but now I'm kind of glad they did what I expect all corporate blogs to do, they dumped my post. But companies will push hard to take back the "ownership" of their brand. This has been going on since the early days of sites like "Walmartsucks" in which a webpage that said "Walmartsucks" was crushed by the copyright lawyers from Wal-mart. (Or Disney. A great IP Lawyer once told me, "Don't mess with the Mouse. And don't fuck with the Clown.")
Well now that the corporate giant of PR has awoken to blogging they will be scowering the blogs looking for dissent. "Reputation blog fixers" will be all over the blogs and working hard to push your post that tells the world how much a product sucks to the 8th page of Google.
So you have until maybe this fall to get your comments out there. Smarter (or meaner) companies will crush people first. They will have to because you, the customer, are rarely right when it comes to complaining about their brand. Just thought you should know.
My next campaign will be complaining about companies that run ads before movies. Let's all write about them and taint their brands! Can you imagine how pissed they will be when someone searches for their product name and someone is bitching about the lame ads they run before the movies! Now that the movie theatre police are locking in people videotaping the movie you better watch what you say about the annoying ads that run before movies!
Today's story in Businessweek will be a wakeup call for PHBs everywhere. "You mean any Joe 12 pack with a computer can write nasty stuff about us for the world to read!? Release the hounds!" (And by hounds he means lawyers.)
I posted my thoughts on this issue on Businessweeks blog, but now I'm kind of glad they did what I expect all corporate blogs to do, they dumped my post. But companies will push hard to take back the "ownership" of their brand. This has been going on since the early days of sites like "Walmartsucks" in which a webpage that said "Walmartsucks" was crushed by the copyright lawyers from Wal-mart. (Or Disney. A great IP Lawyer once told me, "Don't mess with the Mouse. And don't fuck with the Clown.")
Well now that the corporate giant of PR has awoken to blogging they will be scowering the blogs looking for dissent. "Reputation blog fixers" will be all over the blogs and working hard to push your post that tells the world how much a product sucks to the 8th page of Google.
So you have until maybe this fall to get your comments out there. Smarter (or meaner) companies will crush people first. They will have to because you, the customer, are rarely right when it comes to complaining about their brand. Just thought you should know.
My next campaign will be complaining about companies that run ads before movies. Let's all write about them and taint their brands! Can you imagine how pissed they will be when someone searches for their product name and someone is bitching about the lame ads they run before the movies! Now that the movie theatre police are locking in people videotaping the movie you better watch what you say about the annoying ads that run before movies!
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