Adventures in Advertising
I did a focus group a couple of nights ago. A perfectly balanced group of people got to look at comps of TV and magazine ads. I felt like Darrin Stevens!
The TV ads were terrible. They weren't compelling, and they didn't even deliver on the concept they were pushing. The print ads and the "non-traditional ads" were more interesting and compelling. I said as much. I probably shouldn't go into detail since I don't want them to come to my ship and repossess my tricorder.
We all said that we liked ads with a sense of humor. They then proceeded to show us ads that were NOT funny. I laughed at one because I thought about how I would change it to make it funny. When I told them poor focus group people were NOT amused (my fellow focus group people were though).
I'll let you know how much we influenced them when the ads come out. My guess? Not at all.
I was reminded of the importance of getting your message to the right people in the right fashion with some humor when I found this air-freshener. When I get busted for some sort of improper speech against the President I know who I will be calling! Maybe Karl Rove or Scooter Libby will be in need of their services soon!
Does Karl Rove even have a mother? Or did he arise from the rotting corpse of Lee Atwater?
The TV ads were terrible. They weren't compelling, and they didn't even deliver on the concept they were pushing. The print ads and the "non-traditional ads" were more interesting and compelling. I said as much. I probably shouldn't go into detail since I don't want them to come to my ship and repossess my tricorder.
We all said that we liked ads with a sense of humor. They then proceeded to show us ads that were NOT funny. I laughed at one because I thought about how I would change it to make it funny. When I told them poor focus group people were NOT amused (my fellow focus group people were though).
I'll let you know how much we influenced them when the ads come out. My guess? Not at all.
I was reminded of the importance of getting your message to the right people in the right fashion with some humor when I found this air-freshener. When I get busted for some sort of improper speech against the President I know who I will be calling! Maybe Karl Rove or Scooter Libby will be in need of their services soon!
Does Karl Rove even have a mother? Or did he arise from the rotting corpse of Lee Atwater?
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