Success! In-N-Out Burger: "We are pulling our Advertising from this Station"

From: "XXX XXXXX" XXXX@innout.com
To: xxxxx
Subject: FW: KSFO radio
Date: Tue, 16 Jan 2007 08:12:47 -0800

1/15/06

Dear XXX XXXX:

Thank you for taking the time to call us today to let us know about the negative statements you heard on KSFO Radio in San Francisco.

I just learned that my Supervisor cancelled this station last week, but apparently her request was not yet implemented. We are pulling our advertising from this station and will remind our Agency to follow up immediatley.

We appreciated your feedback, and sincerely aplogize for this incident.

Thank you again for bringing this matter to our attention.

Kind regards,

ZZZZ XXXX
In-N-Out Burger
Marketing Department
Phone
Fax

A big thank you to the Spocko's Brain Irregular member who sent this to me. Just a reminder folks, be sure to ask the advertiser to let you know their decision after they have had a chance to check out the situation.

I do hope the agency follows up. A quick note to them:

Dear In-N-Out Burger agency people:

Please note what Melaine Morgan said about you and your clients on their VERY SPECIAL PROGRAM on January 12, 2007. First, A Fresh Insult. Second, for complete context you can listen for yourself! They have helpfully put the audio stream on their site. But here is what Morgan says about you:

If there are sponsors who listen to these idiots, and I'm not sure there are, despite what they say," asserted Morgan, "but if that's the case, I know who it would be. It would be some craven little time buyers at an advertising agency someplace who have no guts whatsoever."

Now I don't know if she "apologized" or not for this comment. I suspect she will say that she wasn't talking about YOU, just all the OTHER Craven Little Time Buyers. She is very clever that way.

Oh and In-N-Out Burger people, PLEASE tell me if Lee Rodgers incites his listeners to boycott you. You will note that I and my readers suggested no such boycott of your products.

From MediaNewsDaily: Free Registation required

He [Rodgers] also seemed to threaten former advertisers. Responding to an email question, Rodgers declined to name advertisers that have withdrawn their support, but added: "People who want to play that boycott game seem to forget this is a sword that cuts both ways. We have plenty of people that listen to this radio station that say 'hell, if somebody is trying to shut up the people on my favorite radio station, I don't think I want to give them any money,' so it could work two ways."

That was Rodgers’ suggested response to how KSFO listeners should deal with an advertiser who made a business decision and decided to discontinue their support. Kind of scary that he would use the power of his position on commerically supported broadcast radio to go after former advertisers. It makes me wonder if the current advertisers are staying to avoid Rodgers unleashing his listeners against them. Isn't there a word for that?