I know this isn’t a “New Coke ” story, where consumers rise up to demand a product that has been discontinued be returned, but I’m curious what the story is behind the shortage I’ve noticed for Sodastream’s diet cola mix. I’ve been looking for weeks now and as of July 21, 2023 it’s not available online in Sodastream’s store, Amazon, Target, or Walmart. I thought it might have something to do with ingredients, but Sodastream’s diet cola syrup doesn’t contain aspartame, it uses sucralose as a sweetener.
I don’t think the shortage is political, since after the controversy with Sodastream’s West Bank factory in 2015, Sodastream moved to Israel’s Negev Desert. SodaStream leaves West Bank as CEO says boycott antisemitic and pointless (Guardian Link) And Sodastream was purchased by PepsiCo in 2018 (Beverage Daily 12-05-2018)Then I wondered, is this another case of a consumer goods company saying there is a shortage related to supply lines and the pandemic which no longer applies, but they keep up the illusion to raise prices?
I know how big corporations have lots of methods to goose the quarterly earning numbers, could this be a gambit to raise the revenue for flavored . . . → Read More: What’s behind the Sodastream diet cola syrup flavor shortage?